Trend Forecasting (2022): Unseen Phantasm

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TREND FORECASTING (2022): Unseen Phantasm by Alifia Putri Anindita

Portfolio Assignment for Fashion Research Course, Textile-Craft Department, FSRD ITB

2022 Trend Forecasting Flowchart

This flowchart up here includes the causal events in 2021 that affecting 2022's fashion trend. In short, this is the fashion forecasting flowchart. The main reason for the trend changing at that time was COVID-19 global pandemic. Resulting people have to work from home and opening new job opportunities like virtual streamers who hide their real identities for this job. There are still a lot more reasons for a new trend to be born, but I personally thought the idea of having to hide their face and identity would be little suffocating, That is why I want to find a fun solution when they have to attend any outside events. The idea how they can wear whatever they want while streaming live as no one knows their identity is fun too. If i had a chance, I want to dig deeper into this topic.

Unseen Phantasm

During the pandemic, the popularity of online-based jobs soared. Many communities look for entertainment that is accessible from home. Then came the content creators, streamers, and virtual worlds in response to the demand for online entertainment. A lot of people try to expose their talents and work without showing their faces. These are chances for them to dress straight out as they want behind the camera. With this internet-based job, they do not need to expose their real identity, and they can even create a new identity according to the new person they want. This chance, of course, can make people love their new identity more without seeing their flaws. Therefore, people can be anything and wear whatever they wish. Maybe someone has not liked their face, voice, or even themselves because of their real-life environment. Nevertheless, with new opportunities behind the scenes, they can find a new community that can accept all their flaws and create a new, more lovable person.

Keyword: Daydreamy, hidden, whimsical, futuristic

Fashion Illustration

Materials:

Latex | Wool | Toyobo | Metallic Organza

The Concept of This Collection

The inspiration for this theme comes from the existence of people who work behind the scenes without revealing identity (face, name, voice, place of residence, etc.). This behavior is becoming more common to do it now as technology continues to develop and gave birth to the existence of a virtual world. Therefore, hidden keywords arose, whimsical, dreamy, and futuristic. This collection is for people go to certain events such as music festivals, content gathering parties creator, or certain other events by covering their faces (with face covering as a complement to clothing) or as a costume for performance.

Target market

• Age range: 22 - 30
• Gender: Women’s wear
• Income Level: >IDR 10.000.000 per/ month
• Location: Eastern Asia (Indonesia, Japan, China, Korea, Malaysia, etc)
• Profession : Influencer, content creator, performer, blogger, artist, freelancer
• Interest: Art, content creating, music, fashion, technology

Photoshoot Results